Andino Marketing Group has a proven track record in effectively targeting the Hispanic marketthrough music and sports. The diverse Hispanic cultures and local colloquialisms present in the United States require mediums such as sports and music to successfully connect with the broad audience.
The number of Latinos in the U.S. grew 58% from 1990 to 2000 to reach over 35 MM (currently 37MM in 2003)
Nearly 70 percent of the overall Hispanic market is composed of people under 35, representing more than $300 billion in purchasing power – about half of all Hispanic spending
Latinos accounted for 40% of total U.S. population growth from 1990-2000
Personal-consumption spending by Hispanics will increase at an average annual rate of 9.1%, far exceeding the general-market growth rate of 6%